Nostalgia Sells. How to Harness it in Your Writing.
Remember the Cabbage Patch dolls craze? I still feel nostalgia when I think of the holiday-mania of the 1980s when our parents lined up outside the Sears in the hopes of scoring one of those...
Dare To Swap Your Business Books For Classics
You can learn as much about leadership, conflict, and human nature from classic literature as you can from the latest biz book. Here’s how it can help and what books to start with.
How To Write A Captivating About Page
After your homepage, your about page is the most important real estate on your website. The stakes are high, which is why it feels so impossible to find the right words to convey–often in short order–what you’re all about. Here’s how to make writing your about page easy!
You’re such a cliché! Banish banal writing
Clichés are common in the writing we see online. However, they weaken your branding. Here’s the top 10 to avoid when writing for business.
Why Great Writing Still Matters
In the digital age, it’s easy to feel like writing doesn’t matter. Here’s the reasons you should prioritize good writing for your business.
Why blogging should absolutely be a priority for your business
Blogging is alive and kicking in 2020, and here’s why and how you can prioritize blogging to increase traffic to your business in 2021
Guest Post: Your Website Needs A Copywriter
One question I often get as a copywriter is how my services help to improve website projects. For full disclosure on this guest post, Crystal is my content manager and I am the copywriter she brings...
3 low-tech methods to improve your writing
I spent the first week of August this year on Prince Edward Island with my family. We rented a cute little cabin near bike paths, a legendary fish and chips stand, the bay and the beach. And...
5 Creative Writing Exercises To Conquer ‘Writer’s Block’
While I’ve said many times before that I don’t subscribe to ‘writer’s block’, I think lack of motivation can be a real problem for many people writing for their business or social media accounts.
What do you do when you’re staring at a blinking cursor on a blank page while making deals with yourself to get out of having to finish that blog post?
Well, you write.
Once you get the ball rolling, it’s much easier to get the writing done. Here are a few simple exercises to get going in just a few minutes.
Writer’s Block is the Monster Under the Bed
Updated: April 2022 The pristine page. The blinking cursor. The blank mind. The mounting anxiety. Writer’s block is one of the biggest clichés about writing. It’s that scene in the movie where the...
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.
