“I’m not that interesting,” she says, with a little shrug, a downcast glance. “It’s nothing special.” I want to take this woman by the shoulders and shake her (gently, of course). “You are...
Do you think of your brand’s story as set-it-and-forget-it? Or your copywriting as one-and-done?
Ah, no. Like fine linens, they need to be aired out once in a while.
So let’s get your messaging sparkling by doing a deep-clean to toss out junk words and tired old content, polish up your taglines and headlines, and air out your copy.
Katie and I decided to make a joint post, sharing storytelling predictions for a—hopefully coming soon—post-COVID world. I was heartened by our list, which had a powerfully humanist slant. Marketing sometimes has a bad rep as being manipulative or slickly sales-y, but, as this list shows, it’s really about stories, connection and using our individual experience to convey values–and generate value.
For most of us, COVID has meant change. The pandemic has pushed us all, in ways that may not be entirely welcome, into new terrain, including, perhaps, having to now have to write about things that...
Now that in-person networking is mostly out of the sales and marketing equation, content is more important AND more challenging than ever. Here’s how to stay inspired when you’re running on empty.
In writing, the more you plan and the clearer your process, the better it will go. This is true for part-time or amateur or hobbyist writers, not just for the pros. Here are the best ways to structure your writing practice to make it more successful and enjoyable
After nearly 20 years of writing professionally, I’ve faced many mental blocks to getting BIC (butt in chair) and pen to paper. Procrastination can take many forms. My favourite? Over-researching to avoid getting started. In this post, I’m sharing the biggest mindset struggles that keep peeps from writing.
After a year like 2020, it’s hard to find the words to share your success story without coming across as braggy or insincere. Here’s how to share your wild successes tactfully online.
So, the year-that-shall-not-be-named has finally ended and what did we learn from it? It’s hard to say. It’s going to take more than a couple of weeks to parse the impact the last 10 months have had...
While I’ve swung between the poles of exhilaration and despair many times since March. As the shock of pandemic living and surreal holiday-ish vibes of the first lockdown shifted to a Groundhog Day-esque months-long slog—I’m looking back on this year and ahead to the next with a fresh perspective. And you should, too.