Writer’s Fieldnotes

Spring Clean Your Copy & Content

Spring Clean Your Copy & Content

Do you think of your brand’s story as set-it-and-forget-it? Or your copywriting as one-and-done?

Ah, no. Like fine linens, they need to be aired out once in a while.

So let’s get your messaging sparkling by doing a deep-clean to toss out junk words and tired old content, polish up your taglines and headlines, and air out your copy.

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Storytelling Predictions with Kate & Katie

Storytelling Predictions with Kate & Katie

Katie and I decided to make a joint post, sharing storytelling predictions for a—hopefully coming soon—post-COVID world. I was heartened by our list, which had a powerfully humanist slant. Marketing sometimes has a bad rep as being manipulative or slickly sales-y, but, as this list shows, it’s really about stories, connection and using our individual experience to convey values–and generate value.

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Hi, I’m Kate. I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.