Writer’s Fieldnotes
You’re such a cliché! Banish banal writing
Clichés are common in the writing we see online. However, they weaken your branding. Here’s the top 10 to avoid when writing for business.
Why Great Writing Still Matters to your Business
In the digital age, it’s easy to feel like writing doesn’t matter. Here’s the reasons you should prioritize good writing for your business.
Why blogging should absolutely be a priority in 2020
Blogging is alive and kicking in 2020, and here’s why and how you can prioritize blogging to increase traffic to your business in 2021
Guest Post: Your Website Needs A Copywriter
One question I often get as a copywriter is how my services help to improve website projects. For full disclosure on this guest post, Crystal is my content manager and I am the copywriter she brings...
3 low-tech methods to improve your writing
I spent the first week of August this year on Prince Edward Island with my family. We rented a cute little cabin near bike paths, a legendary fish and chips stand, the bay and the beach. And...
5 Creative Writing Exercises
I’ve said it before and I’ll say it again: Writer’s block is a fiction to cover up what's usually perfectionism or a lack of preparation. If it’s not either of those, it’s a failure to use your...
Writer’s Block: The Copywriters Deception
The pristine page. The blinking cursor. The blank mind. And the mounting anxiety. Writer's block is one of the biggest clichés about writing. It's that scene in the movie where the desperate...
Brand Voice Basics: Find Your Voice Online
Voice isn’t just for singers and YouTube personalities. You might be surprised to find that it is one of the most important and elusive elements of good writing. This blog post covers how to unearth your Brand Voice.
Your first draft sucks, and that’s okay.
I'm on a walk when inspiration strikes. I work the idea around in my head until I get home, sit down in front of my computer and type a few random words or a couple of garbled sentences. What was so...
Copywriting: What the heck is it, anyhow?
Copywriting is words that sell. And it is all around us. Copy—the actual words a copywriter like me produces—is the text you read every day without realizing it. It's the print ads you read on...
