Writer’s Fieldnotes

Spring Clean Your Copy & Content

Spring Clean Your Copy & Content

Do you think of your brand’s story as set-it-and-forget-it? Or your copywriting as one-and-done?

Ah, no. Like fine linens, they need to be aired out once in a while.

So let’s get your messaging sparkling by doing a deep-clean to toss out junk words and tired old content, polish up your taglines and headlines, and air out your copy.

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Storytelling Predictions with Kate & Katie

Storytelling Predictions with Kate & Katie

Katie and I decided to make a joint post, sharing storytelling predictions for a—hopefully coming soon—post-COVID world. I was heartened by our list, which had a powerfully humanist slant. Marketing sometimes has a bad rep as being manipulative or slickly sales-y, but, as this list shows, it’s really about stories, connection and using our individual experience to convey values–and generate value.

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Sharing Your Unique Story in 2021

Sharing Your Unique Story in 2021

While I’ve swung between the poles of exhilaration and despair many times since March. As the shock of pandemic living and surreal holiday-ish vibes of the first lockdown shifted to a Groundhog Day-esque months-long slog—I’m looking back on this year and ahead to the next with a fresh perspective. And you should, too.

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Hi, I’m Kate. I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.