by Kate Wallace | Feb 20, 2022 | Brand Voice, Writer's Fieldnotes
Writing great content for your brand starts with understanding who you’re talking to. And I don’t mean by creating customer avatars either. Here’s how I really understand my client’s customers when creating epic content for their business.
by Kate Wallace | Nov 28, 2021 | Brand Voice
Sales copy may be the most powerful words you’ll write. Here’s how to use that well-crafted copy to create content that provokes action.
by Kate Wallace | Jun 27, 2021 | Brand Voice
Think sales copy is icky? I did too. Examples of sales copy that make you feel shitty abound. But it doesn’t have to. So I’m ditching the old school approach and trying this instead.
by Kate Wallace | May 16, 2021 | Brand Voice
“To err is human; to edit, divine.” Grammarly gives me this encouraging message when I’ve worked through all its suggested changes on a document, and it always makes me feel good. Maybe not divine-good, but, you know, good-good. Editing is knotty, so I’ll take...
by Kate Wallace | May 2, 2021 | Brand Voice
“I’m not that interesting,” she says, with a little shrug, a downcast glance. “It’s nothing special.” I want to take this woman by the shoulders and shake her (gently, of course). “You are interesting!” I want to scream. “It is special.” Some version of this scenario...
by Kate Wallace | Dec 27, 2020 | Brand Voice
While I’ve swung between the poles of exhilaration and despair many times since March. As the shock of pandemic living and surreal holiday-ish vibes of the first lockdown shifted to a Groundhog Day-esque months-long slog—I’m looking back on this year and ahead to the next with a fresh perspective. And you should, too.