Top 10 Books to Become a Better Writer
It’s summer, the season for Top 10 Beach Reading lists. To counter the typical roundups of frothy fiction, I’ve gathered up my ten favourite books that show and tell you how to hone your writing chops.
Writing tips for presenting to a live audienceJust when we’d become really comfortable with WFM, now we’ve got to get all “power casual,” find our car keys, leave the house, and return to the office. As we emerge, there’s lots to re-learn: appropriate small talk at social gatherings, where to find your...
How to Write to Your Audience: Part 1
Writing great content for your brand starts with understanding who you’re talking to. And I don’t mean by creating customer avatars either. Here’s how I really understand my client’s customers when creating epic content for their business.
Mine Your Sales Copy for Content Gold
Sales copy may be the most powerful words you’ll write. Here’s how to use that well-crafted copy to create content that provokes action.
Sales copy that doesn’t suck your soul
Think sales copy is icky? I did too. Examples of sales copy that make you feel shitty abound. But it doesn’t have to. So I’m ditching the old school approach and trying this instead.