Writing great content for your brand starts with understanding who you’re talking to. And I don’t mean by creating customer avatars either. Here’s how I really understand my client’s customers when creating epic content for their business.
Sales copy may be the most powerful words you’ll write. Here’s how to use that well-crafted copy to create content that provokes action.
Think sales copy is icky? I did too. Examples of sales copy that make you feel shitty abound. But it doesn’t have to. So I’m ditching the old school approach and trying this instead.
While I’ve swung between the poles of exhilaration and despair many times since March. As the shock of pandemic living and surreal holiday-ish vibes of the first lockdown shifted to a Groundhog Day-esque months-long slog—I’m looking back on this year and ahead to the next with a fresh perspective. And you should, too.
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.