Mine Your Sales Copy for Content Gold
Sales copy may be the most powerful words you’ll write. Here’s how to use that well-crafted copy to create content that provokes action.
Sales copy that doesn’t suck your soul
Think sales copy is icky? I did too. Examples of sales copy that make you feel shitty abound. But it doesn’t have to. So I’m ditching the old school approach and trying this instead.
10 Steps to master editing
“To err is human; to edit, divine.” Grammarly gives me this encouraging message when I’ve worked through all its suggested changes on a document, and it always makes me feel good. Maybe not divine-good, but, you know, good-good. Editing is knotty, so I’ll take...
Don’t have a story, eh? Think again.
“I’m not that interesting,” she says, with a little shrug, a downcast glance. “It’s nothing special.” I want to take this woman by the shoulders and shake her (gently, of course). “You are interesting!” I want to scream. “It is special.” Some version of this scenario...
Sharing Your Unique Story in 2021
While I’ve swung between the poles of exhilaration and despair many times since March. As the shock of pandemic living and surreal holiday-ish vibes of the first lockdown shifted to a Groundhog Day-esque months-long slog—I’m looking back on this year and ahead to the next with a fresh perspective. And you should, too.
How To Write A Captivating About Page
After your homepage, your about page is the most important real estate on your website. The stakes are high, which is why it feels so impossible to find the right words to convey–often in short order–what you’re all about. Here’s how to make writing your about page easy!
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.