Writing a great headline is an exercise in concision, creativity and brevity, three of the toughest elements of strong writing. Here’s 10 ways to do it.
Here’s a recap of my Top 10 editing tips. After that, some “Shipping Tips” to help you find the courage to hit “send.”
Recently I re-launched my website, which reminded me what a big project it really is. But once it’s done, you should revisit it regularly. Here are a few things you should check at least once a season: