Spring Clean Your Copy & Content
Do you think of your brand’s story as set-it-and-forget-it? Or your copywriting as one-and-done?
Ah, no. Like fine linens, they need to be aired out once in a while.
So let’s get your messaging sparkling by doing a deep-clean to toss out junk words and tired old content, polish up your taglines and headlines, and air out your copy.
Storytelling Predictions with Kate & Katie
Katie and I decided to make a joint post, sharing storytelling predictions for a—hopefully coming soon—post-COVID world. I was heartened by our list, which had a powerfully humanist slant. Marketing sometimes has a bad rep as being manipulative or slickly sales-y, but, as this list shows, it’s really about stories, connection and using our individual experience to convey values–and generate value.
How to Write About Things You Know Nothing About
For most of us, COVID has meant change. The pandemic has pushed us all, in ways that may not be entirely welcome, into new terrain, including, perhaps, having to now have to write about things that you know sweet eff-all about. Eep. And even if you’re comfortably...
How to find Inspiration when you’re running on empty
Now that in-person networking is mostly out of the sales and marketing equation, content is more important AND more challenging than ever. Here’s how to stay inspired when you’re running on empty.
