What ChatGPT means for writing in 2023

What ChatGPT means for writing in 2023

Almost 20 years ago, my siblings and I co-wrote a poem for Grampy Wallace’s 80th birthday.  It was a funny, uneven, homemade piece of writing full of family in-jokes, such as how Grampy called Rhoda’s Sunday morning flea market “church” and would show us his...
How to Avoid Cookie-Cutter Copy

How to Avoid Cookie-Cutter Copy

You make your first impression in seven seconds of meeting someone. In the real world, we use body language, eye contact and charm to win someone over. In the digital realm, our copy is a huge part of our first impression. It’s how we introduce and differentiate...
When to DIY Your Writing, When to Call a Pro

When to DIY Your Writing, When to Call a Pro

Anyone can learn to write good copy and content for your business. There’s a lot you can DIY, especially when you’re starting out and marketing budgets are lean.

But there are times when it’s more efficient and rewarding to outsource.

Here’s how to know if you need to call in a pro.

Bulldoze your top 10 writing barriers

Bulldoze your top 10 writing barriers

Whether you’re a blank-page daydreamer, a perfection-or-bust revisionist, or a share/send button avoider, I’m calling about your writing demons. Instead of self-doubt spirals and grammar cold sweats, I’ve got some productive, practical ideas to help you get out of your own way.