Don’t have a story, eh? Think again.

Don’t have a story, eh? Think again.

“I’m not that interesting,” she says, with a little shrug, a downcast glance. “It’s nothing special.” I want to take this woman by the shoulders and shake her (gently, of course). “You are interesting!” I want to scream. “It is special.” Some version of this scenario...
Spring Clean Your Copy & Content

Spring Clean Your Copy & Content

Do you think of your brand’s story as set-it-and-forget-it? Or your copywriting as one-and-done?

Ah, no. Like fine linens, they need to be aired out once in a while.

So let’s get your messaging sparkling by doing a deep-clean to toss out junk words and tired old content, polish up your taglines and headlines, and air out your copy.

Storytelling Predictions with Kate & Katie

Storytelling Predictions with Kate & Katie

Katie and I decided to make a joint post, sharing storytelling predictions for a—hopefully coming soon—post-COVID world. I was heartened by our list, which had a powerfully humanist slant. Marketing sometimes has a bad rep as being manipulative or slickly sales-y, but, as this list shows, it’s really about stories, connection and using our individual experience to convey values–and generate value.