How to Avoid Cookie-Cutter Copy
You make your first impression in seven seconds of meeting someone. In the real world, we use body language, eye contact and charm to win someone over. In the digital realm, our copy is a huge part of our first impression. It’s how we introduce and differentiate...
When to DIY Your Writing, When to Call a Pro
Anyone can learn to write good copy and content for your business. There’s a lot you can DIY, especially when you’re starting out and marketing budgets are lean.
But there are times when it’s more efficient and rewarding to outsource.
Here’s how to know if you need to call in a pro.
How to Get Your Writing Over the Finish Line
Here’s a recap of my Top 10 editing tips. After that, some “Shipping Tips” to help you find the courage to hit “send.”
Bulldoze your top 10 writing barriers
Whether you’re a blank-page daydreamer, a perfection-or-bust revisionist, or a share/send button avoider, I’m calling about your writing demons. Instead of self-doubt spirals and grammar cold sweats, I’ve got some productive, practical ideas to help you get out of your own way.
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.