Feel-Good Black Friday Campaign Ideas
Whether you’re a bricks-and-mortar business, an online retailer or even a service-based company, here are a few ideas to banish the darkness from Black Friday commerce.
Grab Your DIY Copy Assessment!
Recently I re-launched my website, which reminded me what a big project it really is. But once it’s done, you should revisit it regularly. Here are a few things you should check at least once a season:
Hammock Time! Repurpose Your Content and Chill.
It’s summer in New Brunswick, which means alternating days of sweltering heat and grab-your-toque chilling fog. Like any sentient being, I’ve got vacation on the brain, more so this year after the grinding survival mode of the last, oh, 200 months. ...
Sales copy that doesn’t suck your soul
Think sales copy is icky? I did too. Examples of sales copy that make you feel shitty abound. But it doesn’t have to. So I’m ditching the old school approach and trying this instead.
Write Your Content Like a Letter
If you’re struggling with your own writing, whether it’s a caption, a post or a podcast intro, why not try writing it as a letter? Here’s how.
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.