Copywriting: What the heck is it, anyway?

Copywriting: What the heck is it, anyway?

Updated: April 2022 Copywriting is words that sell. And it is all around us. Copy—what a copywriter like me crafts—is the text you read daily without realizing it. It’s the print ads you read on the bus. Or your favourite brand’s catchy tagline (“Just do it.”). And it...