Writing great content for your brand starts with understanding who you’re talking to. And I don’t mean by creating customer avatars either. Here’s how I really understand my client’s customers when creating epic content for their business.
When it comes to increasing traffic to your content, the first thing you’re likely to think of is creating better content. Instead, you should focus on using content distribution to increase traffic to your content.
In this future-focused state, it’s easy to forget to look back. But it’s essential, especially for us solopreneurs or small business folks who might not have a team around with whom to share successes and celebrate wins. Here are my top 10 accomplishments for 2021.
Whether you’re a bricks-and-mortar business, an online retailer or even a service-based company, here are a few ideas to banish the darkness from Black Friday commerce.
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.