by Kate Wallace | Apr 18, 2021 | Writer's Fieldnotes
Do you think of your brand’s story as set-it-and-forget-it? Or your copywriting as one-and-done?
Ah, no. Like fine linens, they need to be aired out once in a while.
So let’s get your messaging sparkling by doing a deep-clean to toss out junk words and tired old content, polish up your taglines and headlines, and air out your copy.
by Kate Wallace | Apr 4, 2021 | Writer's Fieldnotes
Katie and I decided to make a joint post, sharing storytelling predictions for a—hopefully coming soon—post-COVID world. I was heartened by our list, which had a powerfully humanist slant. Marketing sometimes has a bad rep as being manipulative or slickly sales-y, but, as this list shows, it’s really about stories, connection and using our individual experience to convey values–and generate value.
by Kate Wallace | Nov 29, 2020 | Writer's Fieldnotes
Remember the Cabbage Patch dolls craze? I still feel nostalgia when I think of the holiday-mania of the 1980s when our parents lined up outside the Sears in the hopes of scoring one of those wide-eyed dolls to nestle beneath the tree. I was reminded of that furor...
by Kate Wallace | Oct 18, 2020 | Writer's Fieldnotes
Clichés are common in the writing we see online. However, they weaken your branding. Here’s the top 10 to avoid when writing for business.
by Kate Wallace | Jul 26, 2020 | Writer's Fieldnotes, Writing Advice
The pristine page. The blinking cursor. The blank mind. And the mounting anxiety. Writer’s block is one of the biggest clichés about writing. It’s that scene in the movie where the desperate scribe rips yet another inadequate or empty page from the...
by Kate Wallace | Jun 14, 2020 | Writer's Fieldnotes
Copywriting is words that sell. And it is all around us. Copy—the actual words a copywriter like me produces—is the text you read every day without realizing it. It’s the print ads you read on the bus. Or your favourite brand’s catchy tagline (“Just...
