by Kate Wallace | Feb 20, 2022 | Brand Voice, Writer's Fieldnotes
Writing great content for your brand starts with understanding who you’re talking to. And I don’t mean by creating customer avatars either. Here’s how I really understand my client’s customers when creating epic content for their business.
by Kate Wallace | Jan 30, 2022 | Writer's Fieldnotes
When it comes to increasing traffic to your content, the first thing you’re likely to think of is creating better content. Instead, you should focus on using content distribution to increase traffic to your content.
by Kate Wallace | Dec 26, 2021 | Writer's Fieldnotes
In this future-focused state, it’s easy to forget to look back. But it’s essential, especially for us solopreneurs or small business folks who might not have a team around with whom to share successes and celebrate wins. Here are my top 10 accomplishments for 2021.
by Kate Wallace | Dec 12, 2021 | Writer's Fieldnotes
Sometimes I cry at work. It’s not because I’m sad (usually) but because a project I’m involved in has moved me to tears. Looking back on 2021, I’m so grateful for the storytelling I’ve gotten to do in the non-profit sector. This leads me...
by Kate Wallace | Oct 24, 2021 | Writer's Fieldnotes
Whether you’re a bricks-and-mortar business, an online retailer or even a service-based company, here are a few ideas to banish the darkness from Black Friday commerce.
by Kate Wallace | Jul 11, 2021 | Writer's Fieldnotes
It’s summer in New Brunswick, which means alternating days of sweltering heat and grab-your-toque chilling fog. Like any sentient being, I’ve got vacation on the brain, more so this year after the grinding survival mode of the last, oh, 200 months. ...