You’re such a cliché! Banish banal writing
Clichés are common in the writing we see online. However, they weaken your branding. Here’s the top 10 to avoid when writing for business.
Writer’s Block: The Copywriters Deception
The pristine page. The blinking cursor. The blank mind. And the mounting anxiety. Writer’s block is one of the biggest clichés about writing. It’s that scene in the movie where the desperate scribe rips yet another inadequate or empty page from the...
Copywriting: What the heck is it, anyhow?
Copywriting is words that sell. And it is all around us. Copy—the actual words a copywriter like me produces—is the text you read every day without realizing it. It’s the print ads you read on the bus. Or your favourite brand’s catchy tagline (“Just...
I’m Scared, too.
Even as a professional writer, blogging took discipline and guts.
Luck, guts and pluck: How I became a writer
It was the end of another long, hot day. I was sitting on a stump ….
