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![How To Share Your Content For Maximum Impact](https://katewallace.ca/wp-content/uploads/2023/05/How-To-Share-Your-Content-For-Maximum-Impact-1080x675.png)
![Weaving narrative threads](https://katewallace.ca/wp-content/uploads/2023/05/Weaving-Narrative-Threads-Header-1080x675.png)
Weaving narrative threads
I love writing metaphors and look for them constantly: in my garden and while parenting, in the acidic bubbles of my sourdough starter, at the seashore. I was thrilled to recently discover a new one. I’d enrolled in a basket-wearing workshop at the Saint John Arts...![Spring Reading List](https://katewallace.ca/wp-content/uploads/2023/04/Spring-Reading-List-Blog-Header-1080x675.png)
Spring Reading List
Reading often and widely is one of the best ways to write better. We fall into the cadence and rhythm of a story or article and absorb its authorial voice and tone. Without even trying, we pick up new vocabulary along the way. Through a kind of osmosis, we learn about...![The Tides Of Creativity](https://katewallace.ca/wp-content/uploads/2023/03/The-Tides-Of-Creativity-1080x675.png)
The Tides Of Creativity
Inspiration always returns In the early aughts, I went to Australia to visit my sister, Jackie, who was having an adventure living and working down under. During our vacation, I mastered driving stick on the left side of the road, swam in a tea-tree-oil-infused river,...![Good robot! Give ChatGPT your writing chores](https://katewallace.ca/wp-content/uploads/2023/02/What-ChatGPT-means-for-writing-in-2023-header-1-1080x675.png)
Good robot! Give ChatGPT your writing chores
It’s no secret I’m utterly obsessed with Chat GPT and its effects on writers and creators. Am I done talking about it? Not even close. While I tend not to get too ruffled about the latest tech geegaws, I knew this one could not be ignored, so riotous was the outcry...![How to Write to Your Audience: Part 1](https://katewallace.ca/wp-content/uploads/2022/02/Copy-of-2021-Year-in-review-feature-1080x675.png)
How to Write to Your Audience: Part 1
Writing great content for your brand starts with understanding who you’re talking to. And I don’t mean by creating customer avatars either. Here’s how I really understand my client’s customers when creating epic content for their business.