Feel-Good Black Friday Campaign Ideas
Whether you’re a bricks-and-mortar business, an online retailer or even a service-based company, here are a few ideas to banish the darkness from Black Friday commerce.
Hammock Time! Repurpose Your Content and Chill.
It’s summer in New Brunswick, which means alternating days of sweltering heat and grab-your-toque chilling fog. Like any sentient being, I’ve got vacation on the brain, more so this year after the grinding survival mode of the last, oh, 200 months. ...
Write Your Content Like a Letter
If you’re struggling with your own writing, whether it’s a caption, a post or a podcast intro, why not try writing it as a letter? Here’s how.
Spring Clean Your Copy & Content
Do you think of your brand’s story as set-it-and-forget-it? Or your copywriting as one-and-done?
Ah, no. Like fine linens, they need to be aired out once in a while.
So let’s get your messaging sparkling by doing a deep-clean to toss out junk words and tired old content, polish up your taglines and headlines, and air out your copy.
Storytelling Predictions with Kate & Katie
Katie and I decided to make a joint post, sharing storytelling predictions for a—hopefully coming soon—post-COVID world. I was heartened by our list, which had a powerfully humanist slant. Marketing sometimes has a bad rep as being manipulative or slickly sales-y, but, as this list shows, it’s really about stories, connection and using our individual experience to convey values–and generate value.
Nostalgia Sells. How to Harness it in Your Writing.
Remember the Cabbage Patch dolls craze? I still feel nostalgia when I think of the holiday-mania of the 1980s when our parents lined up outside the Sears in the hopes of scoring one of those wide-eyed dolls to nestle beneath the tree. I was reminded of that furor...
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.