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Nostalgia Sells. How to Harness it in Your Writing.

Nostalgia Sells. How to Harness it in Your Writing.

by Kate Wallace | Nov 29, 2020 | Writer's Fieldnotes

Remember the Cabbage Patch dolls craze? I still feel nostalgia when I think of the holiday-mania of the 1980s when our parents lined up outside the Sears in the hopes of scoring one of those wide-eyed dolls to nestle beneath the tree.  I was reminded of that furor...
You’re such a cliché! Banish banal writing

You’re such a cliché! Banish banal writing

by Kate Wallace | Oct 18, 2020 | Writer's Fieldnotes

Clichés are common in the writing we see online. However, they weaken your branding. Here’s the top 10 to avoid when writing for business.

Writer’s Block: The Copywriters Deception

Writer’s Block: The Copywriters Deception

by Kate Wallace | Jul 26, 2020 | Writer's Fieldnotes, Writing Advice

The pristine page. The blinking cursor. The blank mind. And the mounting anxiety.  Writer’s block is one of the biggest clichés about writing. It’s that scene in the movie where the desperate scribe rips yet another inadequate or empty page from the...
Copywriting: What the heck is it, anyhow?

Copywriting: What the heck is it, anyhow?

by Kate Wallace | Jun 14, 2020 | Writer's Fieldnotes

Copywriting is words that sell. And it is all around us.  Copy—the actual words a copywriter like me produces—is the text you read every day without realizing it. It’s the print ads you read on the bus. Or your favourite brand’s catchy tagline (“Just...
I’m Scared, too.

I’m Scared, too.

by Kate Wallace | Apr 22, 2020 | Writer's Fieldnotes

Even as a professional writer, blogging took discipline and guts.

Luck, guts and pluck: How I became a writer

Luck, guts and pluck: How I became a writer

by Kate Wallace | Apr 19, 2020 | Writer's Fieldnotes

It was the end of another long, hot day. I was sitting on a stump ….

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Hi, I’m Kate. I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.

Recent Posts

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