Sharing Your Unique Story

Sharing Your Unique Story

While I’ve swung between the poles of exhilaration and despair many times since March. As the shock of pandemic living and surreal holiday-ish vibes of the first lockdown shifted to a Groundhog Day-esque months-long slog—I’m looking back on this year and ahead to the next with a fresh perspective. And you should, too.

How To Write A Captivating About Page

How To Write A Captivating About Page

After your homepage, your about page is the most important real estate on your website. The stakes are high, which is why it feels so impossible to find the right words to convey–often in short order–what you’re all about. Here’s how to make writing your about page easy!

Guest Post: Your Website Needs A Copywriter

Guest Post: Your Website Needs A Copywriter

One question I often get as a copywriter is how my services help to improve website projects. For full disclosure on this guest post, Crystal is my content manager and I am the copywriter she brings into website projects. All opinions in this piece are her own....
Brand Voice Lessons

Brand Voice Lessons

Finding your brand voice isn’t so much about creating it as unearthing it. You do that by exploring your values, your audience and the kind of experience you want to create.