30 Minutes to Your Next Piece of Content
The fear. The dread. The intense desire to take a nap. Yep, the blank page can induce some pretty difficult feelings. It doesn’t matter if you’re writing memoirs, a manifesto or a blog post....
Writing tips for presenting to a live audience
Just when we'd become really comfortable with WFM, now we’ve got to get all “power casual,” find our car keys, leave the house, and return to the office. As we emerge, there’s lots to re-learn:...
How to Write to Your Audience: Part 1
Writing great content for your brand starts with understanding who you’re talking to. And I don’t mean by creating customer avatars either. Here’s how I really understand my client’s customers when creating epic content for their business.
Smarter Distribution to Drive Traffic to Your Content
When it comes to increasing traffic to your content, the first thing you’re likely to think of is creating better content. Instead, you should focus on using content distribution to increase traffic to your content.
Taking Stock: My Year in Review
In this future-focused state, it’s easy to forget to look back. But it’s essential, especially for us solopreneurs or small business folks who might not have a team around with whom to share successes and celebrate wins. Here are my top 10 accomplishments for 2021.
Six Charities that Deserve Your Donations
Sometimes I cry at work. It's not because I'm sad (usually) but because a project I'm involved in has moved me to tears. Looking back on 2021, I'm so grateful for the storytelling I've gotten to do...
Mine Your Sales Copy for Content Gold
Sales copy may be the most powerful words you’ll write. Here’s how to use that well-crafted copy to create content that provokes action.
Feel-Good Black Friday Campaign Ideas
Whether you’re a bricks-and-mortar business, an online retailer or even a service-based company, here are a few ideas to banish the darkness from Black Friday commerce.
Grab Your DIY Copy Assessment!
Recently I re-launched my website, which reminded me what a big project it really is. But once it’s done, you should revisit it regularly. Here are a few things you should check at least once a season:
Hammock Time! Repurpose Your Content and Chill.
It's summer in New Brunswick, which means alternating days of sweltering heat and grab-your-toque chilling fog. Like any sentient being, I've got vacation on the brain, more so this year after the...
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.
