Taking Stock: My Year in Review
In this future-focused state, it’s easy to forget to look back. But it’s essential, especially for us solopreneurs or small business folks who might not have a team around with whom to share successes and celebrate wins. Here are my top 10 accomplishments for 2021.
Six Charities that Deserve Your Donations
Sometimes I cry at work. It's not because I'm sad (usually) but because a project I'm involved in has moved me to tears. Looking back on 2021, I'm so grateful for the storytelling I've gotten to do...
Mine Your Sales Copy for Content Gold
Sales copy may be the most powerful words you’ll write. Here’s how to use that well-crafted copy to create content that provokes action.
Feel-Good Black Friday Campaign Ideas
Whether you’re a bricks-and-mortar business, an online retailer or even a service-based company, here are a few ideas to banish the darkness from Black Friday commerce.
Grab Your DIY Copy Assessment!
Recently I re-launched my website, which reminded me what a big project it really is. But once it’s done, you should revisit it regularly. Here are a few things you should check at least once a season:
Hammock Time! Repurpose Your Content and Chill.
It's summer in New Brunswick, which means alternating days of sweltering heat and grab-your-toque chilling fog. Like any sentient being, I've got vacation on the brain, more so this year after the...
Sales copy that doesn’t suck your soul
Think sales copy is icky? I did too. Examples of sales copy that make you feel shitty abound. But it doesn’t have to. So I’m ditching the old school approach and trying this instead.
Write Your Content Like a Letter
If you’re struggling with your own writing, whether it’s a caption, a post or a podcast intro, why not try writing it as a letter? Here’s how.
10 ways to Write Better Headlines
Writing a great headline is an exercise in concision, creativity and brevity, three of the toughest elements of strong writing. Here’s 10 ways to do it.
10 Steps to master editing
“To err is human; to edit, divine.” Grammarly gives me this encouraging message when I’ve worked through all its suggested changes on a document, and it always makes me feel good. Maybe not...
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.
