In this future-focused state, it’s easy to forget to look back. But it’s essential, especially for us solopreneurs or small business folks who might not have a team around with whom to share successes and celebrate wins. Here are my top 10 accomplishments for 2021.
Sometimes I cry at work. It's not because I'm sad (usually) but because a project I'm involved in has moved me to tears. Looking back on 2021, I'm so grateful for the storytelling I've gotten to do...
Sales copy may be the most powerful words you’ll write. Here’s how to use that well-crafted copy to create content that provokes action.
Whether you’re a bricks-and-mortar business, an online retailer or even a service-based company, here are a few ideas to banish the darkness from Black Friday commerce.
Recently I re-launched my website, which reminded me what a big project it really is. But once it’s done, you should revisit it regularly. Here are a few things you should check at least once a season:
It's summer in New Brunswick, which means alternating days of sweltering heat and grab-your-toque chilling fog. Like any sentient being, I've got vacation on the brain, more so this year after the...
Think sales copy is icky? I did too. Examples of sales copy that make you feel shitty abound. But it doesn’t have to. So I’m ditching the old school approach and trying this instead.
If you’re struggling with your own writing, whether it’s a caption, a post or a podcast intro, why not try writing it as a letter? Here’s how.
Writing a great headline is an exercise in concision, creativity and brevity, three of the toughest elements of strong writing. Here’s 10 ways to do it.
“To err is human; to edit, divine.” Grammarly gives me this encouraging message when I’ve worked through all its suggested changes on a document, and it always makes me feel good. Maybe not...