The Tides Of Creativity
Inspiration always returns In the early aughts, I went to Australia to visit my sister, Jackie, who was having an adventure living and working down under. During our vacation, I mastered driving...
Good robot! Give ChatGPT your writing chores
It’s no secret I’m utterly obsessed with Chat GPT and its effects on writers and creators. Am I done talking about it? Not even close. While I tend not to get too ruffled about the latest tech...
What ChatGPT means for writing in 2023
Almost 20 years ago, my siblings and I co-wrote a poem for Grampy Wallace’s 80th birthday. It was a funny, uneven, homemade piece of writing full of family in-jokes, such as how Grampy called...
How to Avoid Cookie-Cutter Copy
You make your first impression in seven seconds of meeting someone. In the real world, we use body language, eye contact and charm to win someone over. In the digital realm, our copy is a huge part...
When to DIY Your Writing, When to Call a Pro
Anyone can learn to write good copy and content for your business. There’s a lot you can DIY, especially when you’re starting out and marketing budgets are lean.
But there are times when it’s more efficient and rewarding to outsource.
Here’s how to know if you need to call in a pro.
How to Get Your Writing Over the Finish Line
Here’s a recap of my Top 10 editing tips. After that, some “Shipping Tips” to help you find the courage to hit “send.”
Bulldoze your top 10 writing barriers
Whether you’re a blank-page daydreamer, a perfection-or-bust revisionist, or a share/send button avoider, I’m calling about your writing demons. Instead of self-doubt spirals and grammar cold sweats, I’ve got some productive, practical ideas to help you get out of your own way.
How to Write to Your Audience, Part 2
So you’ve done some customer research. You finally have a clear idea of your audience…now what?
This blog is all about honing your brand’s voice, turning your customer insights into copy and content that sells.
A DIY Website Audit to Refresh Your Copy for the Real New Year
Did your last website launch look something like this: you grabbed a template, plugged in some “good enough for now” copy and hustled your way to launch day? If so, you’ve got lots of company. But...
Plan Your Writing Retreat
Have you found yourself dreaming of finally having time to focus on that writing project you started but haven’t made much progress on? Yeah, me too.
Maybe it’s time to pack up your notebooks and thesaurus and head into the woods for a little writing retreat. Sometimes a few days in nature, away from the distractions of everyday life, can be exactly what the doctor ordered for a creative kickstart.
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.
