Grab Your DIY Copy Assessment!
Recently I re-launched my website, which reminded me what a big project it really is. But once it’s done, you should revisit it regularly. Here are a few things you should check at least once a season:
Hammock Time! Repurpose Your Content and Chill.
It's summer in New Brunswick, which means alternating days of sweltering heat and grab-your-toque chilling fog. Like any sentient being, I've got vacation on the brain, more so this year after the...
Sales copy that doesn’t suck your soul
Think sales copy is icky? I did too. Examples of sales copy that make you feel shitty abound. But it doesn’t have to. So I’m ditching the old school approach and trying this instead.
Write Your Content Like a Letter
If you’re struggling with your own writing, whether it’s a caption, a post or a podcast intro, why not try writing it as a letter? Here’s how.
10 ways to Write Better Headlines
Writing a great headline is an exercise in concision, creativity and brevity, three of the toughest elements of strong writing. Here’s 10 ways to do it.
10 Steps to master editing
“To err is human; to edit, divine.” Grammarly gives me this encouraging message when I’ve worked through all its suggested changes on a document, and it always makes me feel good. Maybe not...
Don’t have a story, eh? Think again.
“I’m not that interesting,” she says, with a little shrug, a downcast glance. “It’s nothing special.” I want to take this woman by the shoulders and shake her (gently, of course). “You are...
Spring Clean Your Copy & Content
Do you think of your brand’s story as set-it-and-forget-it? Or your copywriting as one-and-done?
Ah, no. Like fine linens, they need to be aired out once in a while.
So let’s get your messaging sparkling by doing a deep-clean to toss out junk words and tired old content, polish up your taglines and headlines, and air out your copy.
Storytelling Predictions with Kate & Katie
Katie and I decided to make a joint post, sharing storytelling predictions for a—hopefully coming soon—post-COVID world. I was heartened by our list, which had a powerfully humanist slant. Marketing sometimes has a bad rep as being manipulative or slickly sales-y, but, as this list shows, it’s really about stories, connection and using our individual experience to convey values–and generate value.
How to Write About Things You Know Nothing About
For most of us, COVID has meant change. The pandemic has pushed us all, in ways that may not be entirely welcome, into new terrain, including, perhaps, having to now have to write about things that...