Spring Clean Your Copy & Content
Do you think of your brand’s story as set-it-and-forget-it? Or your copywriting as one-and-done?
Ah, no. Like fine linens, they need to be aired out once in a while.
So let’s get your messaging sparkling by doing a deep-clean to toss out junk words and tired old content, polish up your taglines and headlines, and air out your copy.
Storytelling Predictions with Kate & Katie
Katie and I decided to make a joint post, sharing storytelling predictions for a—hopefully coming soon—post-COVID world. I was heartened by our list, which had a powerfully humanist slant. Marketing sometimes has a bad rep as being manipulative or slickly sales-y, but, as this list shows, it’s really about stories, connection and using our individual experience to convey values–and generate value.
How to Write About Things You Know Nothing About
For most of us, COVID has meant change. The pandemic has pushed us all, in ways that may not be entirely welcome, into new terrain, including, perhaps, having to now have to write about things that...
How to find Inspiration when you’re running on empty
Now that in-person networking is mostly out of the sales and marketing equation, content is more important AND more challenging than ever. Here’s how to stay inspired when you’re running on empty.
Healthy Habits to Build a Sustainable Writing Practice
In writing, the more you plan and the clearer your process, the better it will go. This is true for part-time or amateur or hobbyist writers, not just for the pros. Here are the best ways to structure your writing practice to make it more successful and enjoyable
The Six Biggest Writing Struggles and How to Overcome Them
After nearly 20 years of writing professionally, I’ve faced many mental blocks to getting BIC (butt in chair) and pen to paper. Procrastination can take many forms. My favourite? Over-researching to avoid getting started. In this post, I’m sharing the biggest mindset struggles that keep peeps from writing.
How to tactfully share good stories in bad news cycles
After a year like 2020, it’s hard to find the words to share your success story without coming across as braggy or insincere. Here’s how to share your wild successes tactfully online.
Watch your language: 2020 words in review
So, the year-that-shall-not-be-named has finally ended and what did we learn from it? It’s hard to say. It’s going to take more than a couple of weeks to parse the impact the last 10 months have had...
Sharing Your Unique Story
While I’ve swung between the poles of exhilaration and despair many times since March. As the shock of pandemic living and surreal holiday-ish vibes of the first lockdown shifted to a Groundhog Day-esque months-long slog—I’m looking back on this year and ahead to the next with a fresh perspective. And you should, too.
The Scribe’s Stocking: Gifts From a Writer
The mini-lights are twinkling, the eggnog’s topped with rum, and the smell of pine boughs is in the air. This writer is feeling festive and—while Orange Phase restrictions have put a serious damper on my shopping this year—I’m sending you a stocking full of intangible, but valuable, gifts for your holiday writing projects and 2021 storytelling resolutions.
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.
