Brand Voice Lessons
Finding your brand voice isn’t so much about creating it as unearthing it. You do that by exploring your values, your audience and the kind of experience you want to create.
Brand Voice Basics: Find Your Voice Online
Voice isn’t just for singers and YouTube personalities. You might be surprised to find that it is one of the most important and elusive elements of good writing. This blog post covers how to unearth your Brand Voice.
Your first draft sucks, and that’s okay.
Updated: April 2022 I’m on a walk when inspiration strikes. I work the idea around in my head until I get home, sit down in front of my computer and type a few random words or a couple of garbled...
Copywriting: What the heck is it, anyway?
Updated: April 2022 Copywriting is words that sell. And it is all around us. Copy—what a copywriter like me crafts—is the text you read daily without realizing it. It’s the print ads you read on the...
You Need to Blog. Here’s Why.
It’s never been a better time to blog. For real.
Luck, guts and pluck: How I became a writer
It was the end of another long, hot day. I was sitting on a stump ….
Early Retirement: Why Pigeon’s Getting the Gold Watch
When I started my writing business a few years go, I was, frankly, terrified.
Get Naked (Actually, Just Be Really, Really Vulnerable)
“Radical transparency” is a big buzzword lately, but I’m more interested in …
Nostalgia Sells: How to Harness it
“There’s a story behind this one.” It’s Boxing Day….
How to Make Time for Brand Storytelling (Even if You’re Crazy Busy)
I made the mistake of thinking I didn’t need to share my story.
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.
