Bulldoze your top 10 writing barriers
Whether you’re a blank-page daydreamer, a perfection-or-bust revisionist, or a share/send button avoider, I’m calling about your writing demons. Instead of self-doubt spirals and grammar cold sweats, I’ve got some productive, practical ideas to help you get out of your own way.
How to Write to Your Audience, Part 2
So you’ve done some customer research. You finally have a clear idea of your audience…now what?
This blog is all about honing your brand’s voice, turning your customer insights into copy and content that sells.
A DIY Website Audit to Refresh Your Copy for the Real New Year
Did your last website launch look something like this: you grabbed a template, plugged in some “good enough for now” copy and hustled your way to launch day? If so, you’ve got lots of company. But...
Plan Your Writing Retreat
Have you found yourself dreaming of finally having time to focus on that writing project you started but haven’t made much progress on? Yeah, me too.
Maybe it’s time to pack up your notebooks and thesaurus and head into the woods for a little writing retreat. Sometimes a few days in nature, away from the distractions of everyday life, can be exactly what the doctor ordered for a creative kickstart.
Top 10 Books to Become a Better Writer
It’s summer, the season for Top 10 Beach Reading lists. To counter the typical roundups of frothy fiction, I’ve gathered up my ten favourite books that show and tell you how to hone your writing chops.
Less is More: How to Write Short
In this age of “feeding the algorithm,” I’ll bet you find yourself struggling to crunch your ideas and stories into snappy little salvos to reach your audience on social media. It’s frustrating,...
30 Minutes to Your Next Piece of Content
The fear. The dread. The intense desire to take a nap. Yep, the blank page can induce some pretty difficult feelings. It doesn’t matter if you’re writing memoirs, a manifesto or a blog post....
Writing tips for presenting to a live audience
Just when we'd become really comfortable with WFM, now we’ve got to get all “power casual,” find our car keys, leave the house, and return to the office. As we emerge, there’s lots to re-learn:...
How to Write to Your Audience: Part 1
Writing great content for your brand starts with understanding who you’re talking to. And I don’t mean by creating customer avatars either. Here’s how I really understand my client’s customers when creating epic content for their business.
Smarter Distribution to Drive Traffic to Your Content
When it comes to increasing traffic to your content, the first thing you’re likely to think of is creating better content. Instead, you should focus on using content distribution to increase traffic to your content.
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.
