The Gaia Project

The Gaia Project

Case Study the gaia project Raising a non-profit’s profile locally & nationally View Video The challenge How I helped Gaia find its brand voice and share its story The Gaia Project is an inspiring non-profit organization that delivers climate-change...
Explosive branding

Explosive branding

Case Study Explosive Branding Website Copywriting to Build Brand and Drive SEO View Project Website  client goal establish a unique brand identity in a crowded market Explosive Branding is an ambitious player in a competitive and crowded market: Amazon brand...
Shauna Cole

Shauna Cole

Case Study Shauna Cole Personality-rich Website Copywriting View Project Website  big personality, big brand voice Here’s how I crafted copy to Attract new customers, drive client bookings, and establish credibility. Shauna Cole is an HR consultant and coach...
The Details

The Details

Website Copywriting The award-winning Fredericton design studio was refreshing its brand and launching a new website and it needed copy that captured its design ethos: clean, simple and smart. A stylish exercise in effective minimalism.
East Coast Bistro

East Coast Bistro

Website Copywriting Inspired by the classic casual eateries of Paris and staunchly celebratory of its Atlantic Canadian locale, this Saint John resto blends Old and New World influences with ease. The new website reflects their brand personality of casual excellence,...