Case Study

Explosive Branding

Website Copywriting to Build Brand and Drive SEO

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 client goal

establish a unique brand identity in a crowded market

Explosive Branding is an ambitious player in a competitive and crowded market: Amazon brand management.

Explosive makes it easy for small to medium-sized companies to set up and run their Amazon storefronts, which is notoriously complex for store owners. The U.S.-based company wanted to differentiate itself from the competition with a new website featuring bold, playful design and distinct, playful branded copy. The goal: attract more Amazon store owners who needed personable and professional help. The warm, welcoming and stylish site that gives visitors a sense of ease, builds confidence in the brand and stands out. 

Mockup of the Explosive Branding website

Bringing explosive personality to their branding

 and Challenge

Explosive’s marketing department had a big vision, but lacked in-house design and copywriting talent to bring it to life. The client provided lots of ideas and inspiration, but needed help figuring out what makes their company unique. The marketing lead had written the copy on the company’s former website, and knew it wasn’t good enough.

 Working in tandem with Orange Sprocket, which did the design and development, I dug into writing SEO-rich and distinctly branded copy that would provide a cohesive brand experience.

Solution

The project started with an extensive discovery process that included conversations with Explosive’s founder and CEO, as well as key team members, to understand what makes it unique, drill down into audience, and understand their industry. Research included reviewing more than a dozen competitor websites and reading numerous articles to understand the many challenges and complexities of this kind of business. Through ongoing consultation with the client and Orange Sprocket, we delivered a strategic, sales-driven website that offers little moments of happiness.

 

Explosive Branding SEO Website Copywriting

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Seth Godin, Marketer

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