by Crystal Picard | May 3, 2021
copywriting for growth CyberNB Website copywriting, ongoing messaging and content View Client Website client goal develop a new brand identity and voice When CyberNB evolved from its origins as a government program into a stand-alone non-profit organization for...
by Kate Wallace | Mar 2, 2021
Case Study Shauna Cole Personality-rich Website Copywriting View Project Website big personality, big brand voice Here’s how I crafted copy to Attract new customers, drive client bookings, and establish credibility. Shauna Cole is an HR consultant and coach...
by Kate Wallace | Mar 2, 2021
Growing endowment Symphony New Brunswick 70th anniversary fundraising campaign Visit Campaign Website campaign copywriting Harnessing a rich, deep history for funds for the future To honour the 70th anniversary of the first symphony orchestra in New Brunswick,...
by Kate Wallace | Feb 15, 2020
Website Copywriting The award-winning Fredericton design studio was refreshing its brand and launching a new website and it needed copy that captured its design ethos: clean, simple and smart. A stylish exercise in effective minimalism.
by Kate Wallace | Jan 7, 2020
Website Copywriting Inspired by the classic casual eateries of Paris and staunchly celebratory of its Atlantic Canadian locale, this Saint John resto blends Old and New World influences with ease. The new website reflects their brand personality of casual excellence,...
