copywriting for growth
CyberNBWebsite copywriting, ongoing messaging and content
client goal
develop a fresh new brand identity and voice
When CyberNB evolved from its origins as a government program into a stand-alone non-profit organization for cybersecurity stakeholders in Canada and beyond, it needed a bold brand to match its ambitious new mission.
Copywriting challenge:
Cut through a complex sector with crisp, clear copy.
The Challenge
Cybersecurity is complicated. Working with The Details, the firm that led CyberNB’s marketing strategy and rebrand, I crafted concise copy to complement the clean, modern design and position the agency as the leading pan-Canadian industry organization.
The Solution
Since the website project, I’ve been CyberNB’s copywriter-on-call, drafting a variety of marketing content pieces and communications collateral to promote the brand, including:
- Campaign copy
- Regional and national press releases
- Program brochures and two-pagers
Testimonial
“Cybersecurity is a complicated, technical industry. Kate cuts through the jargon to craft messaging that is clear, concise and on-brand. That’s why she’s our go-to writer.“
Helen Jamer, Marketing Lead, CyberNB
Let's Chat
Want to bring your brand to life with new copywriting that hits the mark with your target audience? It all starts with a free consultation to scope out your needs. Click here to get started.