copywriting for growth


Website copywriting, ongoing messaging and content

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client goal

develop a fresh new brand identity and voice

When CyberNB evolved from its origins as a government program into a stand-alone non-profit organization for cybersecurity stakeholders in Canada and beyond, it needed a bold brand to match its ambitious new mission. 

Copywriting challenge:

Cut through a complex sector with crisp, clear copy.  

The Challenge

Cybersecurity is complicated.  Working with The Details, the firm that led CyberNB’s marketing strategy and rebrand, I crafted concise copy to complement the clean, modern design and position the agency as the leading pan-Canadian industry organization.

The Solution

Since the website project, I’ve been CyberNB’s copywriter-on-call, drafting a variety of marketing content pieces and communications collateral to promote the brand, including:  

  • Campaign copy
  • Regional and national press releases
  • Program brochures and two-pagers 


Cybersecurity is a complicated, technical industry. Kate cuts through the jargon to craft messaging that is clear, concise and on-brand. That’s why she’s our go-to writer.

Helen Jamer, Marketing Lead, CyberNB

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Want to bring your brand to life with new copywriting that hits the mark with your target audience? It all starts with a free consultation to scope out your needs. Click here to get started. 

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