30 Minutes to Your Next Piece of Content
The fear. The dread. The intense desire to take a nap. Yep, the blank page can induce some pretty difficult feelings. It doesn’t matter if you’re writing memoirs, a manifesto or a blog post. The difficulty of sitting down to draft anything is the same. Writing a...
Writing tips for presenting to a live audience
Just when we’d become really comfortable with WFM, now we’ve got to get all “power casual,” find our car keys, leave the house, and return to the office. As we emerge, there’s lots to re-learn: appropriate small talk at social gatherings, where to find your...
How to Write to Your Audience: Part 1
Writing great content for your brand starts with understanding who you’re talking to. And I don’t mean by creating customer avatars either. Here’s how I really understand my client’s customers when creating epic content for their business.
Smarter Distribution to Drive Traffic to Your Content
When it comes to increasing traffic to your content, the first thing you’re likely to think of is creating better content. Instead, you should focus on using content distribution to increase traffic to your content.
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.