by Kate Wallace | Sep 16, 2022 | Copywriting
Whether you’re a blank-page daydreamer, a perfection-or-bust revisionist, or a share/send button avoider, I’m calling about your writing demons. Instead of self-doubt spirals and grammar cold sweats, I’ve got some productive, practical ideas to help you get out of your own way.
by Kate Wallace | Sep 4, 2022 | Copywriting
So you’ve done some customer research. You finally have a clear idea of your audience…now what?
This blog is all about honing your brand’s voice, turning your customer insights into copy and content that sells.
by Kate Wallace | Aug 21, 2022 | Copywriting
Did your last website launch look something like this: you grabbed a template, plugged in some “good enough for now” copy and hustled your way to launch day? If so, you’ve got lots of company. But now the dust’s long since settled on your (hopefully!) banger of a...
by Kate Wallace | Aug 7, 2022 | Copywriting
Have you found yourself dreaming of finally having time to focus on that writing project you started but haven’t made much progress on? Yeah, me too.
Maybe it’s time to pack up your notebooks and thesaurus and head into the woods for a little writing retreat. Sometimes a few days in nature, away from the distractions of everyday life, can be exactly what the doctor ordered for a creative kickstart.
by Kate Wallace | Jul 10, 2022 | Brand Voice
It’s summer, the season for Top 10 Beach Reading lists. To counter the typical roundups of frothy fiction, I’ve gathered up my ten favourite books that show and tell you how to hone your writing chops.