Your first draft sucks, and that’s okay.

Your first draft sucks, and that’s okay.

Updated: April 2022 I’m on a walk when inspiration strikes. I work the idea around in my head until I get home, sit down in front of my computer and type a few random words or a couple of garbled sentences. What was so clear in my mind is now a hot mess on the page....
Copywriting: What the heck is it, anyway?

Copywriting: What the heck is it, anyway?

Updated: April 2022 Copywriting is words that sell. And it is all around us. Copy—what a copywriter like me crafts—is the text you read daily without realizing it. It’s the print ads you read on the bus. Or your favourite brand’s catchy tagline (“Just do it.”). And it...