by Kate Wallace | Jul 12, 2020 | Brand Voice
Voice isn’t just for singers and YouTube personalities. You might be surprised to find that it is one of the most important and elusive elements of good writing. This blog post covers how to unearth your Brand Voice.
by Kate Wallace | Jun 28, 2020 | Writing Advice
Updated: April 2022 I’m on a walk when inspiration strikes. I work the idea around in my head until I get home, sit down in front of my computer and type a few random words or a couple of garbled sentences. What was so clear in my mind is now a hot mess on the page....
by Kate Wallace | Jun 14, 2020 | Copywriting
Updated: April 2022 Copywriting is words that sell. And it is all around us. Copy—what a copywriter like me crafts—is the text you read daily without realizing it. It’s the print ads you read on the bus. Or your favourite brand’s catchy tagline (“Just do it.”). And it...
by Kate Wallace | Apr 22, 2020 | Blogging
It’s never been a better time to blog. For real.
by Kate Wallace | Apr 19, 2020 | Writer's Fieldnotes
It was the end of another long, hot day. I was sitting on a stump ….