Weaving narrative threads
I love writing metaphors and look for them constantly: in my garden and while parenting, in the acidic bubbles of my sourdough starter, at the seashore. I was thrilled to recently discover a new one. I’d enrolled in a basket-wearing workshop at the Saint John Arts...Spring Reading List
Reading often and widely is one of the best ways to write better. We fall into the cadence and rhythm of a story or article and absorb its authorial voice and tone. Without even trying, we pick up new vocabulary along the way. Through a kind of osmosis, we learn about...The Tides Of Creativity
Inspiration always returns In the early aughts, I went to Australia to visit my sister, Jackie, who was having an adventure living and working down under. During our vacation, I mastered driving stick on the left side of the road, swam in a tea-tree-oil-infused river,...Good robot! Give ChatGPT your writing chores
It’s no secret I’m utterly obsessed with Chat GPT and its effects on writers and creators. Am I done talking about it? Not even close. While I tend not to get too ruffled about the latest tech geegaws, I knew this one could not be ignored, so riotous was the outcry...How to Write to Your Audience: Part 1
Writing great content for your brand starts with understanding who you’re talking to. And I don’t mean by creating customer avatars either. Here’s how I really understand my client’s customers when creating epic content for their business.