Less is More: How to Write Short

Less is More: How to Write Short

by | Jun 26, 2022 | Copywriting

In this age of “feeding the algorithm,” I’ll bet you find yourself struggling to crunch your ideas and stories into snappy little salvos to reach your audience on social media. It’s frustrating, paring your big ideas down into small tweet-sized bites. It’s also damn...
Copywriting: What the heck is it, anyway?

Copywriting: What the heck is it, anyway?

by | Jun 14, 2020 | Copywriting

Updated: April 2022 Copywriting is words that sell. And it is all around us. Copy—what a copywriter like me crafts—is the text you read daily without realizing it. It’s the print ads you read on the bus. Or your favourite brand’s catchy tagline (“Just do it.”). And it...