Do you think of your brand’s story as set-it-and-forget-it? Or your copywriting as one-and-done?
Ah, no. Like fine linens, they need to be aired out once in a while.
So let’s get your messaging sparkling by doing a deep-clean to toss out junk words and tired old content, polish up your taglines and headlines, and air out your copy.
Katie and I decided to make a joint post, sharing storytelling predictions for a—hopefully coming soon—post-COVID world. I was heartened by our list, which had a powerfully humanist slant. Marketing sometimes has a bad rep as being manipulative or slickly sales-y, but, as this list shows, it’s really about stories, connection and using our individual experience to convey values–and generate value.
Now that in-person networking is mostly out of the sales and marketing equation, content is more important AND more challenging than ever. Here’s how to stay inspired when you’re running on empty.
In writing, the more you plan and the clearer your process, the better it will go. This is true for part-time or amateur or hobbyist writers, not just for the pros. Here are the best ways to structure your writing practice to make it more successful and enjoyable
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.