Sales copy that doesn’t suck your soul
Think sales copy is icky? I did too. Examples of sales copy that make you feel shitty abound. But it doesn’t have to. So I’m ditching the old school approach and trying this instead.
Write Your Content Like a Letter
If you’re struggling with your own writing, whether it’s a caption, a post or a podcast intro, why not try writing it as a letter? Here’s how.
10 Steps to master editing
“To err is human; to edit, divine.” Grammarly gives me this encouraging message when I’ve worked through all its suggested changes on a document, and it always makes me feel good. Maybe not divine-good, but, you know, good-good. Editing is knotty, so I’ll take...
Don’t have a story, eh? Think again.
“I’m not that interesting,” she says, with a little shrug, a downcast glance. “It’s nothing special.” I want to take this woman by the shoulders and shake her (gently, of course). “You are interesting!” I want to scream. “It is special.” Some version of this scenario...
I’ve been a writer for nearly 20 years. From national award-winning journalism to scripts for film and TV, to brand-building copy for business, it all comes down to the same thing: A great story, well told. These writer’s field notes are here to help you along your own writing journey.