attracting talent

New Brunswick Heart Centre

National physician, staff recruitment video

Watch the Video

client goal

Attract top-quality heart Docs and professionals 

 The New Brunswick Heart Centre has many professional and lifestyle advantages, yet is not well-known nationally. When the Canadian Cardiovascular Congress, the country’s largest gathering of heart doctors and healthcare professionals, went digital due to COVID-19, the Centre leadership saw an opportunity to share its unique value proposition through film. 

Campaign slogan:

“More than just a job”

 The Challenge

The New Brunswick Heart Centre has typically recruited new surgeons, physicians and other healthcare professionals through traditional channels, such as a booth at the profession’s annual national conference. When COVID put the kibosh on that event, they needed a new approach. They knew that video storytelling would be a powerful recruitment tool to show the N.B. advantage. 

The Solution

I worked with filmmaker Jordan Mattie to craft a  compelling story about the NB Heart Centre, highlighting its top-notch professional opportunities and incredible lifestyle and community advantages. Through on-camera interviews with key team members and documentary footage of them at work and play, we delivered an authentic portrait of a great place to build a career-and a life.      

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