by Kate Wallace | Sep 16, 2022 | Copywriting
Whether you’re a blank-page daydreamer, a perfection-or-bust revisionist, or a share/send button avoider, I’m calling about your writing demons. Instead of self-doubt spirals and grammar cold sweats, I’ve got some productive, practical ideas to help you get out of your own way.
by Kate Wallace | Sep 4, 2022 | Copywriting
So you’ve done some customer research. You finally have a clear idea of your audience…now what?
This blog is all about honing your brand’s voice, turning your customer insights into copy and content that sells.
by Kate Wallace | Aug 21, 2022 | Copywriting
Did your last website launch look something like this: you grabbed a template, plugged in some “good enough for now” copy and hustled your way to launch day? If so, you’ve got lots of company. But now the dust’s long since settled on your (hopefully!) banger of a...
by Kate Wallace | Aug 7, 2022 | Copywriting
Have you found yourself dreaming of finally having time to focus on that writing project you started but haven’t made much progress on? Yeah, me too.
Maybe it’s time to pack up your notebooks and thesaurus and head into the woods for a little writing retreat. Sometimes a few days in nature, away from the distractions of everyday life, can be exactly what the doctor ordered for a creative kickstart.
by Kate Wallace | Jul 10, 2022 | Brand Voice
It’s summer, the season for Top 10 Beach Reading lists. To counter the typical roundups of frothy fiction, I’ve gathered up my ten favourite books that show and tell you how to hone your writing chops.
by Kate Wallace | Jun 26, 2022 | Copywriting
In this age of “feeding the algorithm,” I’ll bet you find yourself struggling to crunch your ideas and stories into snappy little salvos to reach your audience on social media. It’s frustrating, paring your big ideas down into small tweet-sized bites. It’s also damn...
by Kate Wallace | Jun 12, 2022 | Writing Advice
The fear. The dread. The intense desire to take a nap. Yep, the blank page can induce some pretty difficult feelings. It doesn’t matter if you’re writing memoirs, a manifesto or a blog post. The difficulty of sitting down to draft anything is the same. Writing a...
by Kate Wallace | May 29, 2022 | Brand Voice
Just when we’d become really comfortable with WFM, now we’ve got to get all “power casual,” find our car keys, leave the house, and return to the office. As we emerge, there’s lots to re-learn: appropriate small talk at social gatherings, where to find your...
by Kate Wallace | Feb 20, 2022 | Brand Voice, Writer's Fieldnotes
Writing great content for your brand starts with understanding who you’re talking to. And I don’t mean by creating customer avatars either. Here’s how I really understand my client’s customers when creating epic content for their business.
by Kate Wallace | Jan 30, 2022 | Writer's Fieldnotes
When it comes to increasing traffic to your content, the first thing you’re likely to think of is creating better content. Instead, you should focus on using content distribution to increase traffic to your content.