How To Share Your Content For Maximum Impact

How To Share Your Content For Maximum Impact

What’s the old adage? “If a blogger posts online and there’s no one there to read it, did it make an impact?” Nothing’s more discouraging than diligently crafting a post, editing it to perfection, clicking publish and then….crickets. Luckily, there are plenty of easy...
Weaving narrative threads

Weaving narrative threads

I love writing metaphors and look for them constantly: in my garden and while parenting, in the acidic bubbles of my sourdough starter, at the seashore. I was thrilled to recently discover a new one. I’d enrolled in a basket-wearing workshop at the Saint John Arts...
Spring Reading List

Spring Reading List

Reading often and widely is one of the best ways to write better. We fall into the cadence and rhythm of a story or article and absorb its authorial voice and tone. Without even trying, we pick up new vocabulary along the way. Through a kind of osmosis, we learn about...
The Tides Of Creativity

The Tides Of Creativity

Inspiration always returns In the early aughts, I went to Australia to visit my sister, Jackie, who was having an adventure living and working down under. During our vacation, I mastered driving stick on the left side of the road, swam in a tea-tree-oil-infused river,...
What ChatGPT means for writing in 2023

What ChatGPT means for writing in 2023

Almost 20 years ago, my siblings and I co-wrote a poem for Grampy Wallace’s 80th birthday.  It was a funny, uneven, homemade piece of writing full of family in-jokes, such as how Grampy called Rhoda’s Sunday morning flea market “church” and would show us his...
How to Avoid Cookie-Cutter Copy

How to Avoid Cookie-Cutter Copy

You make your first impression in seven seconds of meeting someone. In the real world, we use body language, eye contact and charm to win someone over. In the digital realm, our copy is a huge part of our first impression. It’s how we introduce and differentiate...
When to DIY Your Writing, When to Call a Pro

When to DIY Your Writing, When to Call a Pro

Anyone can learn to write good copy and content for your business. There’s a lot you can DIY, especially when you’re starting out and marketing budgets are lean.

But there are times when it’s more efficient and rewarding to outsource.

Here’s how to know if you need to call in a pro.