The pristine page. The blinking cursor. The blank mind. And the mounting anxiety. Writer’s block is one of the biggest clichés about writing. It’s that scene in the movie where the desperate scribe rips yet another inadequate or empty page from the typewriter, tossing the crumpled sheet on a growing pile of discards. But writer’s […]
Voice isn’t just for singers and YouTube personalities. You might be surprised to find that it is one of the most important and elusive elements of good writing. This blog post covers how to unearth your Brand Voice.
I’m on a walk when inspiration strikes. I work the idea around in my head until I get home, sit down in front of my computer and type a few random words or a couple of garbled sentences. What was so clear in my mind is now a hot mess on the page. And that’s […]
Copywriting is words that sell. And it is all around us. Copy—the actual words a copywriter like me produces—is the text you read every day without realizing it. It’s the print ads you read on the bus. Or your favourite brand’s catchy tagline (“Just do it.”). And the caption on the Instagram posts you like. […]